24.09.2010
Fimap presents its new philosophy made of convenience, sustainability and quality
How did the passage from “Italian customized cleaning” to “Affordable Cleaning” occur?
“Affordable Cleaning” is a new attitude born from the research and the study of markets that demand quality products at affordable price respecting at the same time the environment. So Fimap begun its new adventure towards the “Affordable Cleaning”: the maximum quality at affordable price. The brand changed too: the Italian character remains in the tricolour logo, and the pay-off underlines the new project “Affordable Cleaning”.
What does “Affordable Cleaning” mean?
“Affordable” means to give the right value to quality and to make a product affordable for both the manufacturer and the end user. Our researches brought us to work out some devices that ensure a total product saving, bearing both on price and wastes, making our machines affordable when they are purchased and after while they are used. As a consequence, they are affordable even for the environment: reduced wastes and consumptions contribute to sustainability.
Is this policy aiming to lower prices?
Not exactly, the aim is to allow our customers to save but not with quality reduction, as it may often happen, but with consumptions and characteristics optimization of machines which are safer and safer, user-friendly, sustainable and competitive in the market. Some technical and mechanical devices together with the use of new materials brought to a review of some characteristics with successful performance improvements. Fimap products have both European and internal certifications, that complete our machines features: every certification corresponds to a specific technology conceived by Fimap to favour saving.
You talked about sustainable products: does “Affordable” mean also ecological?
Yes, of course. Our efforts point also to reduce waste, consumption and pollution: this improvement developed Fimap innovative sustainable systems: each one is identified by an internal certification that ensures saving of detergent, water, noise pollution, energy and time.
So the project contains many other projects: is it only the beginning?
It is certainly an important step for the company, that, with this new way to look to the future with a new philosophy, collecting suggestions from a very demanding world. Among the current demands, in addition to the right quality at the right price and sustainability, communication is also very important: nowadays it is fundamental to get all the information about the purchased products as fast as possible.
For this reason we realized the new “My Fimap” portal: a direct and always available communication channel that allows to our Customers to be constantly updated about Fimap news; they can control their purchases, ask for assistance and they can have further services, reducing drastically the answer time. With this policy we wish to be always ready to face further needs of our Customers.
“Affordable Cleaning” is a new attitude born from the research and the study of markets that demand quality products at affordable price respecting at the same time the environment. So Fimap begun its new adventure towards the “Affordable Cleaning”: the maximum quality at affordable price. The brand changed too: the Italian character remains in the tricolour logo, and the pay-off underlines the new project “Affordable Cleaning”.
What does “Affordable Cleaning” mean?
“Affordable” means to give the right value to quality and to make a product affordable for both the manufacturer and the end user. Our researches brought us to work out some devices that ensure a total product saving, bearing both on price and wastes, making our machines affordable when they are purchased and after while they are used. As a consequence, they are affordable even for the environment: reduced wastes and consumptions contribute to sustainability.
Is this policy aiming to lower prices?
Not exactly, the aim is to allow our customers to save but not with quality reduction, as it may often happen, but with consumptions and characteristics optimization of machines which are safer and safer, user-friendly, sustainable and competitive in the market. Some technical and mechanical devices together with the use of new materials brought to a review of some characteristics with successful performance improvements. Fimap products have both European and internal certifications, that complete our machines features: every certification corresponds to a specific technology conceived by Fimap to favour saving.
You talked about sustainable products: does “Affordable” mean also ecological?
Yes, of course. Our efforts point also to reduce waste, consumption and pollution: this improvement developed Fimap innovative sustainable systems: each one is identified by an internal certification that ensures saving of detergent, water, noise pollution, energy and time.
So the project contains many other projects: is it only the beginning?
It is certainly an important step for the company, that, with this new way to look to the future with a new philosophy, collecting suggestions from a very demanding world. Among the current demands, in addition to the right quality at the right price and sustainability, communication is also very important: nowadays it is fundamental to get all the information about the purchased products as fast as possible.
For this reason we realized the new “My Fimap” portal: a direct and always available communication channel that allows to our Customers to be constantly updated about Fimap news; they can control their purchases, ask for assistance and they can have further services, reducing drastically the answer time. With this policy we wish to be always ready to face further needs of our Customers.
